EVALUATION: Aaron's Question 2

How effective is the combination of your main product and ancillary texts?

We chose to wear red for a variety of reasons. Firstly, because it is a vibrant colour and it stands out, making the protagonists easy to identify. The fact that we used this colour as one of our synergistic elements enabled the products to be easily identified also. The energy that the bright colour brings to the image is youthful and exciting, exactly what we anticipated.

Due to audience feedback, I learnt that my target audience were able to recognise that all 3 products were part of one project through the synergistic elements, especially my ancillary texts. They found that the colour scheme especially allowed them to recognise the products better and then know that it was an advertisement for Semz & Zino's album almost immediately. They also recognised that the two males are the main protagonist in the music video, and saw how that followed through into the print products which they found effective, and also recognised this was common within the genre to have the artists to represent the band.