Evaluation 4: How did you use new media technologies in the construction and research, planning and evaluation stages?

These different media technologies were a vital part in the pre production , production and post production process of creating our final products , these being our music video and the print products.

- Our camera : The Cannon DSLR 650 D  : 

Ultimatley this played the most crucial role in the process of creating our final product's without it we would not have been able to film the footage which ultimatley constructed the video because of this i would say the camera was the most vital peice of media       technology ,as without it we would have nothing.




- Media platform: Spotify:

I used spotify in order to find songs of the established genre we chose (UK rap), soundcloud shares thousands of people's music for free. Also the artists we chose their main platform of consumption is soundcloud.It was vital in the production of the music video as it gave us a song to make our video about and a basis to sit everything else on e.g what we were going to do , locations , costume ect.




- Social Media Platform : YouTube:

We used the streaming site Youtube as our platform of consumption for pre- production , production and post-production. Not only did we post our final product of our music video as it would reach our target audience more successfully we also posted our own evaluations and critical auidence feedback , which was vital in the     success of our video and print products.







Blogger is a key factor into why both our music video and print products are successful. We used Blogger in pre-production for important research into various different genre's , then developed                                                                                          this for our chosen genre. Aswell as this we used it to gain auidence feedback , which is something that moulded our products quite profoundly as we took on board everything we have been told along the process. Finally for post production we used it to present our final products and now blog our evaluations.




- Editing: Final Cut pro:
Final cut pro was vital into ensuring our music video conformed to it's conventions , as we had predominatley taken shots which were extremely long. Final cut Pro allowed us to cut and add in filter ect to change this , the outcome making it more professional.






-Photo Booth:

we predominatley used photobooth in the auidence feedback parts of production and post production e.g. anamatic feedback and digipak cover feedback. It shaped our products as it influenced how we edited each product.








Adobe photoshop- 

Used in the creation of our print products e.g graffiti on the digipak billboard , it was vital in creating synergy throughout all of our products.





Adobe Premiere Pro-


Used similarly to Final Cut Pro , we took what we wanted to utilise from each editing programme then combined the footage. It was vital in getting genric conventions of our chosen genre.