Evaluation Question 1 : In what ways does your media product use , develop or challenge forms and conventions of real media products?

Evaluation question 1 from Lauren Gilbert

Overall , our our music video is generally conformist to not only the coventions of a music video but the stereotypes associated to the uk rap genre.

This is done in the ways shown in the powerpoint above e.g. expensive cars, urban backgrounds , although the way we have chosen to portray our video challeneges some of the generic videos we see on social media platforms such as youtube.

we do this through a less diroagtory  attitude towards women and a focus on a love point of view, instead of having them half naked, dancing for the men. We done this not only because we felt it was the best fit to the beat/vibe of the song but because when we researched into that genre we felt it really objectified women. As a result we wanted to take the emphasis away from them being a sex symbol to a symbol of affection of love.

This not only giving the females in the video and more respected, but the male protagonist's then are given a kinder and respectful side to them. Rather than being hard headed and lack of feeling. We got inspired by 'Yungen's - take my number', as it has a similar softer side.

However, there is a clear difference with the use of interacial couples because even though it's not uncommon and frowened apon anymore , in most uk rap videos you tend to see black boys with black girls or mixed race girls where as we have chosen to use two black boys and two white girls . So therefore it tends to divert what you may expect to see when a relationship is dipicted between girls and boys .Although you could infer it is also based on culture and background , who you grow up around is sometimes generally who you are attracted to therfore this may be reason for why generically black or mixed raced girls are used aswell as the fact that white girls may not be used to that culture e.g. types of dancing.

Although , there are alot of interacial couples today therefore we wanted to show this in our dipiction of our music video and how it may subvert what you generally expect.

Example's of genric Rap Music videos:

Conventions of a Digipak include: 

• front cover
• back cover
• inside panels 
• spine 
• leaflet 

overall my product was conformist of a generic digipak , not only this but it included a vibrant front cover with font and colours which would appeal to my desired target audience. Furthermore , the placement of the artists names ensured that they were the key feature and people would know exactly the product they were buying. Also the use of large font when designing the digipak was to ensure that the product would grab the attention of customers when walking past a potential retailers. 

Conventions of a magazine advert include: 

• the release date 
• album/song title 
• image of album cover 
• artists names 
• information about the album 
• where it is available to purchase

similarly my magazine advert was mostly conformist to generic adverts , this is due to the fact i included the key aspects in order for it to be successful. what differed in mine was the use of synergistic elements which flowed throughout each product. In the magazine advert the boys are seen in the colour red , in front of the car which is seen not only in the digipak but the video too. As a result this makes the products more successful. Not only this, but the use of displaying the platforms the music is available on makes it alot more accessible to the desired target auidence and overall hopefully more sucessful.