Evaluation: Hannah's Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?


Goodwin's theories found in my video:

Labels/production :

Artist shown in video:


Genre Characteristics: RAP/HIPHOP

"Expensive/nice car"

Boys & Girls / Teens

Date Scenario

Urban Background

Social Media Links


Conventions of Rap/HipHop Genre:

Mise en scene:

Location - London based, underground stations, graffiti background: we decided to include all of these locations to create an "urban" feel to our video. Bowling/arcade, presents a "fun" atmosphere, and helps to highlight the sense of youth.

Costume: There is a theme of red, white and black in our protagonists costume, this presents a sense of synergy. We also conformed to the rap/hiphop genre, by having casual costumes.

Subverting the Rap/HipHop Genre:

A convention we did not include: was the way in which the genre sexualises and objectifies women, our footage was all clean, and not explicit. Our artists are also 17/18 years old so we wanted it to also be age appropriate.

DigiPak: 

Conventions included:
- Image of the artists
- Focus on the artist's name
- Parental Advisory label
- 6 Frames including a spine
- Tracklist
-Barcode
-Record label/institutional information

Graffiti - synergy created through the graffiti text which is also a convention of the UK Rap/HipHop genre.

Magazine Advert:

Conventions included:
-Main image of the artist
-Artist's name
-Relevant Information such as release date, title of album, links to download and website. 
-Links to social media

Synergy is also present in the magazine advert, allowing an audience to recognise the artist's name as well as identifying the genre. 

Our inspiration: Yungen - Take My Number Music Video

Yungen's video is of the same genre, and so we used this video as a basis of inspiration, e.g the nice car.

Similarly, we decided to include the underground setting and have our female protagonists travelling on the tube.

Various Shots of the Artists, we could have experimented a little bit more with angles, to give more variety in our shots of the artists.

Shots of the girls, we also had two female protagonists and included similar shots in our must video.