EVALUATION: Aaron's Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In a typical music video, the videographer or production company usually includes their name at the start of the music video. We also included this element in our music video 'Black City Presents'.

One thing that we didn't include in our project that challenges the conventions of film is the title of the song as well as the artists performing.

1) There is a clear relationship between the actual song and the visuals as the music video is representing the actual story told in the song (spontaneous date).

2) The music video included some scenes where the artists were rapping directly to the camera and performing the song to the audience. Due to lip-syncing, we were able to create a sense of verisimilitude.

3) The transitions and effects throughout the music video are in sync with the beat of the song which really exaggerates the liveliness and pace of the song.

5) The two artists are the main feature and synergistic element throughout all of the products. This is because the are wearing such eye catching colours and also due to the composition of the shots (using the rule of thirds).

 The woman are represented in a sexual way emphasised by the lyrics 'big back, posing for her snapchat'.

It is clear that the video is set in the heart of London which is an urban area, conforming to the conventions of the rap genre.

Money and materialism is seen through the expensive car and clothes

Digipak

We created out digipak with 8 parts, as it is the most commonly used layout for most digipaks, especially in the Hip-Hip/Rap genres.

Common conventions of a digipak include:

Front cover:

artist name

album name

linked to genre, music video (and film if its a soundtrack)

usually image of artist

Spine:

Artist name 

album name

institutional label

Back cover:

Image follows the front 

list of all songs on the album (in order)

Internal panels:

images of artists

linked to front and back cover

CD can be plain or colourful, has album and artist name

page where the CD goes on top of is often a plain colour 

Booklets/ postcards/ postcards:

details about each song on the album (producers etc.)

images watch the front and back cover, same colour scheme 

matte or shiny finish

images inside 

(most tend to be booklets)

Magazine Advert

Comparing our product to a real media product, you can see that it is evident that we have conformed to the conventions of a magazine advert.

Common conventions of a magazine advert include:

• The artist/band in the centre
• The artist/band name is the biggest credit, and usually at the top
• Album title is the next credit, under the title
• Release date
• distributors