Evaluation: Hannah's Question 3

What have you learnt from your audience feedback?

This is our feedback, from our rough cut.
What we did next:
After receiving this feedback, we decided to make the relevant changes. This included - getting rid of any footage that wasn't of high quality.
We also made changes to our colour effects as well as brightening and changing saturation on certain clips to make sure they are all as HD as possible.We also made our cuts fast, sharp and to the beat of the music making it more like other videos of the same genre.

What we learnt:
From our audience feedback on our rough cut, we learnt that our editing skills have really developed as our lip sync was completely effective. Our initial concept was also clear and we had filmed more than enough content to work with.
We also learnt how to edit quality of our footage such as saturation and brightness in order to enhance certain scenes.
Another thing that we learnt and realised, is that we could have been a lot more experimental with our shots of the artists, we could have experimented with different angled shots in order to create more variety, as due to our genre this is often lots of scenes of our artists singing to camera and this could have been made more interesting if we had included more variety.


Audience Feedback on Magazine Advert:

Initially our magazine advert, our image was not straight and included lots of scenery at the top of the image. Our feedback was to edit the image more effectively. We did this by using PhotoShop, we straightened our image and then edited it to make the top of the image white, we did this by using a blurred tool.

Audience Feedback on our DigiPak Front Cover:

From this we then created our final digipak cover:

We realised that our main focus textually, should be the artist's name rather than the album name "Fund Fetish", as you can see, in our audience research video, the main focus is "Fund Fetish".  We decided to change this due to our audience feedback and our own research, realising the majority of mainstream successful album covers have the artist's name in a larger size, as it makes it more marketable.  This also allowed our artists to have more recognition and allows the audience to identify the artist's name.

Here are some digipaks I came across when doing research on the conventions:

Looking at both of these, the band/artist name is the main textual focus. I am glad we changed ours to be more like these in the sense that our artist's name are now the main focus as it also makes it more marketable. For example, when a customer is shopping for a CD or browsing, they will see the artist's name in big print, making the product more identifiable, as well as the artist.

Other audience feedback:

We received a lot of positive comments and feedback due to our synergistic elements. Our costume colour scheme was very successful and a lot of our audiences picked up on it. Some audience members communicated how they thought the colour red was clever due to its connotations such as passion, anger and love. In the rap genre, the red could have symbolised anger however our video was not based on anger but more to do with fun, youthful - teenage life, a way in which we subverted from the stereotypical conventions.

Our locations were also complimented on as our audience members could identify our "urban" feel that we aimed for. The location of the graffitied skate park was also a huge success, from our audience as they felt it added a lot of colour to the video as well as conforming to the characteristics of the genre.