RESEARCH: Audience Feedback: DigiPak

In this case we had already had some feedback from an audience perspective , once we had came up with 3 prominent drafts of background for the front of our digipaks. We had some people analyse which one they thought would be best.

They thought, that although the simple black and white text was good , the graffiti covering the whole of the background was too much. Overall , the background that had a faded bit of grafiti was the best as it used synergistic elements from the video itself but also captivated the audience as there is a pop of colour.