Research: Audience Profile

Grime/hip-hop and UK rap is generally listened by a lot of our peers as friends as well as ourselves. This made it slightly easier when looking for a target audience.

Age Range 14-21:
- From research we found between this was the prime age range that actually listen to UK rap/hiphop, which is what our music video is.
-  Our music video is not the "stereotypical" rap video although it does contain certain conventions such as a "nice" car and the artists miming to camera although it does not contain anything explicit, hence why we can have our audience age in the teens.

Gender:
- We decided that our music video is for both male and female audiences due to the lyrics, which are written from a male perspective, however they are about a female, hence there will be two females in our music video, therefore they can too, be our audience.
- There is something for everyone in the sense that there are date scenes, location scenes, car scenes, friendship and love scenes, we made sure we didn't create ideas and content that could limit our audience.