PLANNING: Location, analysis, audience feedback

We wanted to keep our theme quite "urban" and "fresh" for our relatively young audience, as well as to convey to conventions for our genre.

Locations:

Central London/Southbank/Tube:
 Southbank provides some great views and attractions, which would allow us to take some great location shots and pans as well as making our video obviously based in London.
Southbank is also quite "edgy", equipped with its colourful, graffitied skate park, a possible location for us also and graffiti is a theme we wanted to use as synergy for our music video.
Tube Station - we thought of this after watching Yungen's Take My Number Music Video, showing the female protagonists travel on the tube, including scenes of them walking into the tube station, going up and down steps, getting on and off the tube, up escalators and exiting the tube station. We thought the location of a tube station rather than a train station kept the "urban", London effect

Bowling Alley/Arcade:
Heathrow Bowls - central to us all we decided to also film in an arcade/bowling alley setting. This was mainly to portray a date scenario of all protagonists, touching on the love/lustful theme. The bowling/arcade also links to youth and their interests and hobbies. Bowling and the arcade is also a relatable setting for many member of our audience, we want our audience to be able to relate.We also chose a bowling alley as it was easier to film there with the open space and our own lane, rather than a restaurant "date setting", it also gave our characters personality.

Garages:
Somewhere, where there is not many people so that we can take as much footage as we wanted to without having to worry about people around us.
The garage also means our protagonists will be able to drive the car, as well as sitting by the car miming to the camera as the car is "parked". This allows us to conform to the genre conventions and include a "nice" car.
The garage also kept our "urban" theme.

Audience Feedback:
The feedback we received on our locations was extremely positive, our audience were able to understand our concept and our reasoning behind our chosen locations. Our audience particularly stated that they were excited to see the bowling scenes as they will engage the audience as well as the scenes of the artists at the Southbank skate park.