RESEARCH: Song Lyric Analysis

Lyrical Analysis

The lyrics in the song that we chose (Semz & Zino - Fund Fetish) conform to the stereotypes of Hip Hop music, (sexualising women, money, status, power).

'See that african ting' with the big back'

'Why you always teasing, I always pre' your back when you're leaving'

The artist is making it obvious that he is looking at the girl in a sexual way.

'She's a gold digger'

'She's trying to get 100 bands'

'Just for the p she fell in love with a killer'

'She wants more stacks, and I do too'

Its almost like the artists and the women they are talking about are craving money and power.

PLANNING: Permission Sought for use of audio track

We got in touch with the artist through email and thankfully got permission to use the track.

PLANNING: Group Pitch to our class

Here is out group pitch to our class :

Evaluation of our group pitch:

WWW: - established our target audience
             - able to answer queries from our target audience
             - had good examples of the "look" we are going for
             - able to collectively put our ideas together


EBI: -more detail on what we are going to do
        - had prepared answers to questions
        - know how we are going to deal with lighting issues ect.
         - issues with cars , how we are going to film , who is going to drive, where we are going to get       the cars.

INITIAL RESEARCH: Audience

As a group we decided it would be best to do some research before creating our music video.
We decided to show our peers music videos of a similar genre to "Fund Fetish" - the track we are using.

We decided to show our peers the following music videos:

We then presented our peers with our track and initial ideas to help them to gage our objective.
We received the following feedback:

"I think the first music video we were shown "Take My Number" by Yungen was the best one. It fitted the genre well, as well as being a video both teenage boys and girls can watch" Marion

"A video in the style of Take My Number would really suit the narrative that you are trying to convey as your concept has many similarities to the video" Megan

"Take My Number, is fun and doesn't display women as sexual objects or include any explicit content, from listening to your pitch and ideas, it seems your video is going to be friendly for all and therefore I think you should definitely take inspiration from this very successful music video" Keira

PLANNING: genre

Below is a brief video explaining our song choice :

OUR FINAL IDEA:

We have decided to stick with our idea of using "Fund Fetish" , by Semz&Zino.

This is due to the fact that it fits the genre of music we have chosen perfectly, not only this but the type of music video we want to create also matches.

Furthermore, our close contact with the artists means that we already have permission to use the song and speeds the process of filming and everything else that goes with it easier.

Overall , we all believe that this song is the perfect one for us to make the best music video we can.

RESEARCH: Links to similar artists/bands

Yungen:

UK-based rapper from South London.  He found fame through his SBTV freestyle. He has released projects called Tha New Era Project and Project Black & Red (Deluxe) as well as having hit singles including ; Bestie, Take My Number, Cuffing Season and so many more!

Yxng Bane:

Oringinally from East London, the 21 year old topped charts with his "Shape of you" remix and has since then climbed the charts with his collaboration with Yungen for the song "Bestie". He has also had much success with his latest single "Rihanna".

Both artists are similar in style and content. Both artists are extremely diverse with Yungen having a lot of "grime" music as well as "hiphop". As a group we took inspiration from the styles and videos of both Yxng Bane and Yungen.

Similarities to Semz&Zino;

All of the artists use social media platforms in order to promote their music and share their music. This includes, instagram, twitter, snapchat and more. This is a way of self-advertising as well as a good marketing skill as the artists share snippets of songs on their social medias, drawing an audience in to want to purchase and listen to the real thing.

RESEARCH: Unsigned Artist

Semz & Zino

Moving like arsenal, my brudda what do you mean!!😂🔥 @imjustbait @risingtalents @theuglygram #teamfullofwinners

A post shared by Semz & Zino (@semzandzino) on Mar 17, 2017 at 2:06pm PDT

• Semz & Zino are two young, upcoming artists based in West London📍
• They are becoming increasingly popular through their short videos on Instagram 📹
• Their content is catered for a variety of audiences, however their most successful videos are the ones that are lighthearted and directed towards females:

It's been a minute😅 tag someone @risingtalents1 @imjustbait

A post shared by Semz & Zino (@semzandzino) on Jul 30, 2017 at 2:01pm PDT

• Considering the success of these types of videos, it would be smart to do a music video about females.
• The perfect song for this type of music video would be Semz & Zino - Fund Fetish:

Inspiration:

Our idea:
Locations:

• party
• date night
• london at night 
• Driving around in a 'nice car'

(conveying a certain type of lifestyle)

Characters:

• two boys
• two girls
• 'temptation' characters
• extras

The main message of the video is to convey how in this day and age, it is difficult to be involved in a relationships when there is other people that put it on a plate and often ruin relationships because they can. Although it is the party involved in the relationship that is to fault, it shows how easy it is to get caught up and make these stupid decisions which we later realise wont get us what we want and love.